Plentyoffish the most successful and you will profitable companies, that have $ten billion into the annual revenues (Cheung et al.). Yet not, aside from their superior economic show, its business strategy is questionable as it heavily relies on advertisements and you may makes it really the only way to obtain funds (Cheung mais aussi al.). Consequently, which paper’s absolute goal is always to introduce an analysis of your most recent battle, assess its approach, and you may suggest the most likely plans to possess upgrade.
Characteristics away from Battle
Because it is actually mentioned before, Plentyoffish made its income regarding entrepreneurs as the the means to access this site are completely cost-free (Cheung et al.). The company was able to attract different agencies and people to help you use this system because a marketing software due to large pastime on the website (Cheung mais aussi al.).